BOOTSTRAPS RELEASES DEMO LOVE ALBUM
“Demo Love is the perfect fall album full of songs to listen to that will make you feel at ease. Bootstraps is quickly making a name for himself and you definitely don’t want to miss out on the amazing journey and everything that Jordan Beckett has to offer!” -Melodic Magazine
Los Angeles based artist Bootstraps has released his third full-length album Demo Love, out today via HyperExtension. When starting the process of working on what would be Demo Love, Jordan Beckett, the mastermind behind Bootstraps, was fascinated by the dichotomy of the word “Demo,” which can mean to demonstrate or to demolish. Getting ‘demo love’ is also a music expression where you can’t let go of a song’s original version ‘the demo’ and you love it so much you can’t see or hear a new take. These contrasting ideas are all thematically woven throughout the album Demo Love.
Leading into the release Beckett released two singles. The first single “Evergreen” was called “an astral but oh-so-lovelorn meditation on the seemingly futile pursuit of stability,” by Buzzbands. “An emotive, sublime track,” by Born Music and a “captivating cut…” by Variance Magazine. The second “Whenever You’re Around” was written very quickly after a night out with an old friend. It’s about time and connection, and those relationships that become distant, but when you are together it is like no time has gone by at all. LA on Lock called it “A sensual love song, delivered with a raspy smoothness that showcases the emotion of the lyrics very well. This is the kind of song played as the first dance at weddings, or repeatedly by those falling in love,” and Ear to the Ground Music said “There’s a haunting humanity to the sound that Bootstraps produces on this track. The rasp in the vocal just fits the mood of the track perfectly. It kind of reminds me of what I first loved about William Fitzsimmons and Iron and Wine. That’s rare company, but deserved in the case of Bootstraps.”
“He sings with a beautifully hollowed out purpose, seemingly reminding, or taunting us, that there really might not be a tomorrow, but you've got a fat sack of yesterdays that you could spend all of your time on -- contemplating, dealing with, processing until they're worn soft.” –Paste Magazine
The album is rounded out by eleven addition songs and interludes including the ethereal acoustic-driven track “I’d Rather Be Blue,” that was written about Beckett’s reluctance to be social after a break-up, solely to save himself from cliché break advice and the “you’ll get through it” eyes, to the atmospheric track “Falling” with stadium-filling sonics a la U2, that was written in response to Beckett being told that he is an expert at ending relationships, and the thought-provoking “Desolation of Whatever the F*ck,” that personifies that grey area between demolishing and demonstrating love, is an audio recording of Jim Jones from the night of the Jonestown Massacre, set over a sweet and gorgeous melody.
Beckett grew up in the fertile Portland music scene, spending his teen years going to Elliott Smith, Death Cab For Cutie and Modest Mouse shows - which resonates throughout his music. A friend gave him Lucinda Williams’ Car Wheels On A Gravel Road, which changed the way he thought about songwriting and is an album he still credits as being a heavy influence on his writing style. Music was not always Beckett’s true calling. He was a college baseball star, but an injury sidelined him, and any future he had in sports. He refocused that time and energy from sports into learning guitar and honing in on his songwriting, using the rich musical and geographical landscape of the Pacific Northwest as a jumping-off point.
His music gained attention quickly from numerous placements in film and TV that include shows like Suits, Supergirl, Parenthood, MacGyver, Grey's Anatomy, Elementary, and films such as Power Rangers, as well as features in the 2018 Winter Olympic Games. Beckett also wrote the entire soundtrack to the film Take Me Home, which won ‘Best Music’ at the Nashville Film Festival. His music has been streamed over 25 million times and Shazamed over 1 Million times. Bootstraps also found a fan in Taylor Swift. His song “Replica” is featured on the Songs Taylor Loves Spotify Playlist. The success and power of his songwriting led to touring with Mumford and Sons’ Ben Lovett on the Communion Tour.
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