“PAPER TIGER” - NEW SINGLE FROM lund PREMIERES VIA BLUES ROCK REVIEW + ALBUM RELEASE SHOW IN ASHEVILLE ON SEPTEMBER 2

DEBUT LP RIGHT THIS TIME OUT SEPTEMBER 9

LISTEN: “PAPER TIGER”

Today, Asheville, NC-based singer/songwriter Nicole Lund, who makes music under the moniker lund, has unveiled “Paper Tiger,” the latest track from her debut LP, Right This Time, out on September 9th. The song, which premiered via Blues Rock Review, was co-written by Lund, Tyler “The Falcon” Greenwell, and Brandon Townsend. “This tune is the opening track on the record and we love how it turned out,” Lund told Blues Rock Review. “It’s a little grungy and has some grit, we purposely cranked the guitars.”

“The song is about being let down by a lover or a ‘Paper Tiger,’ a person that pretends to be everything to everyone (powerful/dangerous) but in the end is nothing to anyone,” added Greenwell. “In this respect, it’s about the utter failure of the modern man towards women.” “Paper Tiger” follows previously-released singles “Don’t You Leave Me,” and the soulful title track. 

LISTEN // WATCH: “DON’T YOU LEAVE ME”

LISTEN // WATCH: “RIGHT THIS TIME”  

“I don’t know if you believe in this crap,” says lund, who recently had her tarot read. “But I drew the Hermit card, representing exploration and personal growth. He’s shining a light: Come on out of the shadows!” After a decade in the music business on the management and booking sides, the classically-trained singer has finally moved toward the light. “It was time,” she reveals.

lund’s debut album Right This Time, was recorded with producer Tyler “The Falcon” Greenwell (Tedeschi Trucks Band) at Echo Mountain Studios and Sedgwick Studios in her adoptive hometown of Asheville. The album features original songs honed over her decades-long stint in New York City as a working musician, promoter, and manager. Written in collaboration with local artist Brandon Townsend — and additional contributions from guitarist Paul Olsen (Scrapomatic, Susan Tedeschi, Kristina Train) — lund’s soulful brand of Americana runs the gamut from punchy blues to plaintive weepers. Her band is a reflection of her eclectic tastes: Dave Yoke on guitar (Dr. John, Susan Tedeschi), Brandon Boone on bass (Tedeschi Trucks Band, Col. Bruce Hampton) and New Orleanian Isaac Eady (Tedeschi Trucks Band, Rhiannon Giddens) on drums.

Her musical journey actually started with a Music Industries Studies degree — with a concentration in vocal performance — from Appalachian State University. Suffice to say, she “knows her shit.” “My voice professor was an opera singer,” says lund with a grin. “I sang every spiritual I could to avoid opera.” Her passion and training are evident on the Nina Simone-derived psych-soul of “Don’t You Leave Me,” the grungy swirl of “Paper Tiger,” and her subtle self-harmonizing on the title track. On this eclectic stroll through American musical styles, lund’s clarion voice is the tie that binds.

In the summer of 2020, with the pandemic on the rise and an album’s worth of rock solid material in the tank, she realized how she could optimize her quarantine. The tricky dance of socially-distanced recording was well worth it. “I always felt like a late bloomer in life,” she reflects. “But now I know it’s all about timing.”

The band will celebrate the release of Right This Time with a show at One World Brewing West on Friday, September 2nd, which will also be live streamed by https://iamavl.com. Click HERE for tickets and show information.