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Artist, activist and ultimate provocateur ANIIML has released her new single “OUCH!” out today worldwide. She has also put out a stunning video for the track that dives deep into the realm of mysticism with enchanting visuals and a witch-pop arrangement. With this song and video, she sends an intoxicating symphonic message straight to the open-hearted.

“OUCH!”, once again, leads a viewer into a looming mysticism and pairs it with a liberating message.”  Earmilk

The song was inspired by a text she received from someone she was casually dating. As an artist, she has always been prone to be overtaken by emotions, but has learned through an intense leadership training program she did during the period of writing the song, that our thoughts control our feelings, and she can choose to empower herself with positive thoughts or let herself go down an emotionally overwhelming rabbit hole. The video tells the story of the "ruler of emotions,"  who guards the tree of hearts where all feelings live and grow. The final heart to get planted in the video is “self-love,” the result of nurturing all of our feelings, giving way to emotional freedom.

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ANIIML is the project of Canadian born, LA based singer, songwriter, producer, film-maker and activist Lila Rose. Her work induces goosebumps, dazzling audiences with her liberating primal “witch-pop” and fierce electronic and R&B-infused cinematic sound. Her visually stunning live multi-media concerts support her strong message and her passion is contagious. The live show is an experience which incorporates elements of performance art, dance, theatre and features a three drummer band (Rose being one of them). Her music has been featured on hit TV shows including Fox’s Lucifer, The Royals, Wentworth, VICE, BULL, So You Think You Can Dance, Mustangs FC, Slutiver, Beerland, the trailer for Black Market, the trailer for Viceland’s World of Sports, Good Trouble and more. She has also warmed the stage for acts such as MOBY, Emily Wells, Raury, Dreamcar, and Waka Flocka Flame.



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