Alternative rock

MATTHEW MAYFIELD

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From haunting acoustic ballads to gritty rock and roll songs filled with swagger and attitude, Matthew Mayfield has spent the past decade releasing music that has changed the hearts and lives of his listeners. His latest LP, Gun Shy, is a collection of songs as varied as the emotions each of us feels. If his previous release, RECOIL, was the fruit of an intense effort by Mayfield to depict the good, the bad, and the ugly in the world he inhabited, Gun Shy is a look into all worlds – those full of darkness and hope.

To connect with listeners and draw them into these worlds, Matthew created Inside the Song with Matthew Mayfield, a podcast dedicated to telling the stories behind the songs of Gun Shy. According to Mayfield, “I grew up with songs in such a deep way that I wanted to be inside them. I wanted to know how this artist could articulate the things I was feeling better than I could myself. The lyrics, the sonics behind the music, everything. I just craved to know more. Growing up with music when I did meant that I looked to liner notes. I think of the podcast as liner notes for your ears.”

Listen to any of the podcast episodes, and you’ll hear what makes Gun Shy Mayfield’s most introspective and personal record to date. “Our Winds” speaks of true love and hope in the midst of pressure from external forces while “Broken Clocks” finds Mayfield accepting a relationship that is doomed to fall apart. The riffs and hooks found in “Gun Shy” and “Best of Me” show Mayfield as the rock and roller he is.

While Mayfield is known for crafting both gripping ballads and eclectic rock songs, Gun Shy’s greatest triumph lies somewhere between those two styles. “S.H.A.M.E.,” the album’s third track, touches on what is currently Mayfield’s deepest concern – a world full of people that feel as if they are alone.

“Shame is something that no one wants to talk about, but we’re all ashamed of something. We all have demons and things that prevent us from seeing our self-worth. The song is about connecting with people and letting them know they are not alone,” says Mayfield.

Gun Shy was produced by Paul Moak, who Mayfield describes as, “one of the most gifted producers, players, songwriters, and overall artists I’ve ever met.” This is the fourth full-length album the two have recorded together, and Moak’s talents played a major role in making it special. Mayfield and Moak also happen to be great friends, which Mayfield says, “helped us push each other along through the process.”

With each new record, Mayfield has grown in his ability to evoke a broad range of emotions in his listeners. “I want to create melodies and lyrics that move people, that make them feel something. Connection is everything, and music has a unique way of helping people connect to others and to parts of themselves that they might otherwise be unable to access.”

Gun Shy is now available on all digital platforms worldwide. Physical copies are available on matthewmayfield.com.

ASHRR

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LOS ANGELES HAS A LONG RICH HISTORY OF CULTIVATING SOME OF THE WORLD’S MOST INNOVATIVE AND PROGRESSIVE ENDEAVORS, BRINGING TOGETHER TALENTED INDIVIDUALS FROM ALL WALKS OF LIFE WHO THRIVE IN COLLABORATION. THAT HOTBED OF ARTISTIC EXPRESSION IS WHAT ALSO LED TO THE CREATION OF ASHRR. 

 FORMED THIS YEAR, ASHRR IS AN ALTERNATIVE ROCK / SYNTH POP MUSICAL COLLECTIVE MADE UP OF SINGER-SONGWRITER STEVEN DAVIS AND ARTISTS / PRODUCERS ETHAN ALLEN AND JOSH CHARLES. WHILE SOMEWHAT NEW TO THE MUSIC SCENE IN LA, THE TRIO HAS A LONG ECLECTIC MUSICAL BACKGROUND THAT MELD EXPERIENCE AND INFLUENCE FROM A MULTITUDE OF STYLES AND GENRES. 

 STEVEN DAVIS’ COMES FROM A FASCINATING MUSICAL PEDIGREE RANGING FROM HIS MIDWESTERN CHURCH ROOTS, SINGING GOSPEL TO HIS BOOMING CAREER AS A PROFESSIONAL MUSICIAN. SELECT HIGHLIGHTS INCLUDE HEADLINING RESIDENCIES AT NYC’S ESTEEMED RAINBOW ROOM; (SHARING THE STAGE WITH ICONS SUCH AS DIANA KRALL AND TONY BENNETT, HEADLINING ROCKEFELLER CENTER'S RAREFIED RAINBOW & STARS) AND CO-WRITING WITH POP LEGEND JOHN OATES. HIS MUSIC HAS BEEN FEATURED IN TELEVISION AND FILM INCLUDING, GRITTY TECH INFUSED THRILLER “STARTUP”, CBS HIT SHOW “CRIMINAL MINDS” AND THE TITLE SONG TO THE TOMMY LEE JONES AND MORGAN FREEMAN FLICK “JUST GETTING STARTED". 

 ETHAN ALLEN IS A GRAMMY-NOMMINATED RECORD PRODUCER, MIXER, ENGINEER, WRITER, MULTI-INSTRUMENTALIST MUSICIAN ORIGINALLY HAILING FROM AUSTIN AND NEW ORLEANS. HIS CREDITS INCLUDE BLACK REBEL MOTORCYCLE CLUB, BEN HARPER, THE 88, TRICKY, LUSCIOUS JACKSON, THE CULT, GRAM RABBIT, SHERYL CROW, TIM FINN, BRANT BJORK, DONITA SPARKS, MEG MYERS, PATTY GRIFFIN AND BETTER THAN EZRA, AS WELL AS MANY LICENSING PLACEMENTS IN FILM AND TELEVISION. 

 JOSH CHARLES IS A CRITICALLY ACCLAIMED PIANO PRODIGY, GUITARIST, SINGER, PRODUCER AND SONGWRITER MENTORED BY ROCK AND ROLL HALL OF FAMER DR. JOHN. HE HAS RECORDED FOR COLUMBIA RECORDS/SONY MUSIC ENTERTAINMENT, ISLAND RECORDS AND ELEKTRA RECORDS/WARNER MUSIC GROUP, AND HAS PRODUCED/CO-PRODUCED AND WRITTEN/CO-WRITTEN SEVEN ALBUMS, INCLUDING HIS OWN LOVE, WORK & MONEY (2010) AND 1974. HE HAS BEEN PRODUCING EXCLUSIVE SOUND CONTENT FOR NATIVE INSTRUMENTS AND SPLICE. JOSH HAS MANY SONGS ON RADIO, FILM AND TV INCLUDING SEVERAL CUTS WITH JOHN OATES. 

 THE COLLECTIVE CAME TOGETHER AFTER MEETING THROUGH MUTUAL FRIENDS IN MUSIC AND EVENTUALLY MADE THEIR WAY TO THE THE STUDIO BEGINNING IN 2018 WITH ONE GOAL: CREATE MUSIC FOR THEMSELVES AT THE HIGHEST POSSIBLE LEVEL. “OUR COLLECTIVE LOVE OF ANALOG SYNTH POP, CLASSIC NEW WAVE MELODIES AND SONGWRITING, AND TAKING MODERN PRODUCTION TO THE LIMITS, DEFINES US,” SAYS CHARLES. “WE ALL COME FROM DIFFERENT BACKGROUNDS WHICH IS WHAT CAN BE HEARD INSIDE THE MUSIC. WE'VE MADE A BAND FOR OURSELVES THAT WE WANTED TO HEAR IN TODAY’S CLIMATE. ASHRR SOUNDS LIKE ASHRR.” 

ASHRR’S UNIQUE SOUND SHINES BRIGHT ON THE BAND’S NEW EP, THAT’S DUE OUT IN OCTOBER. MUSICAL DIVERSITY CAN BE HEARD THROUGHOUT THE RECORD WITH EACH SONG WRITTEN AND PERFORMED WITH DISTINCT PURPOSE AND METICULOUS SKILL. THE BAND’S CONTRASTING BACKGROUNDS ALLOWS FOR A COLLISION OF INFLUENCES FROM NEW WAVE AND ART ROCK TO INDIE ELECTRONIC POP. 

 “WE ARE INTERESTED IN TRUE EMOTION AND INTENT, AND HAVING SOMETHING REAL TO COMMUNICATE,” ADDS ALLEN. “WE ARE ALSO INTERESTED IN EXPERIMENTING AND PUSHING THE BOUNDARIES TO FIND SOMETHING NEW.”